Builder, strategist, storyteller.

My path into product began through entrepreneurship and building ecosystems where I could apply my expertise to real-world problems. As the founder of Lemma Limited, I built and led a media startup that reached more than 50 million cross-platform views. I managed the full lifecycle of client- and audience-focused campaigns, from discovery and research to strategy, execution, analytics, and optimization. This became my first real-world experience with product thinking: understanding user needs, identifying market opportunities, building solutions, measuring performance, and improving based on results.

Along with my partner, Louis Zarour, starting a marketing agency became a natural extension of that same objective. Through this work, we identify client pain points and turn them into growth opportunities through marketing analytics, strategy, paid media, SEO, and organic content. Motion Marketing now businesses across many industries; from blue collar companies to tech startups.

I also co-founded Play Your Role Studios, a creative and digital strategy hub in Chula Vista designed to support artists, musicians, and brands with end-to-end digital solutions. At PYR Studios, I help build a collaborative space where culture, creativity, and data-driven strategy come together.

Across both ventures, I developed a strong foundation in the same principles that guide successful product teams: discovery, user research, roadmap planning, go-to-market strategy, cross-functional collaboration, testing, iteration, and measurable outcomes.