Bachelor of Science in Business/ Managerial Economics
UC San Diego, C/O 2025
Dynamic and results-driven, I bring a wide array of tools to bring in the world of product management, media and marketing.
With hands-on experience in product research, UX, and digital strategy, I know how to turn user insights into impactful products and stories that connect.
I founded a media startup that built an audience of 10M+ views. Managed the full lifecycle from client discovery to analytics. Translating user needs into campaigns. This was my first hands-on run at product thinking in action.
Skills And Experience
Product & UX: Figma, Productboard, Jira, Miro, Notion, Roadmapping, Persona Development, PRD Writing, Agile/Scrum
Analytics & Research: SQL (basic), Excel (Pivot Tables, Financial Models), Google Analytics 4, A/B Testing, Data Analysis, CRM Segmentation, Market Research
Marketing & Growth: SEO (Google Search Console, SEMrush), Email Marketing (Mailchimp, HubSpot), Social Analytics
Core Strengths: User Research, Product Strategy, Go-to-Market Planning, Cross-Functional Collaboration, Customer Journey Mapping
Founding Lemma Limited
I started Lemma Limited as more than a creative studio, it was my first experience running a product from end to end. I identified a market gap in entertainment and arts marketing content, defined a vision, and built campaigns that reached over 10M+ cross-platform views. Every project followed a product lifecycle: discovery, user research, creative direction, execution, and performance analytics. Translating client needs into scalable digital campaigns taught me the same fundamentals I apply in product management today, turning insights into strategy, strategy into execution, and execution into measurable outcomes.
PYR Studios
A Creative & Digital Strategy Hub
Chula Vista, California
I co-founded and built Play Your Role Studios, a content and strategy hub in Chula Vista that supports artists, musicians, and brands with end-to-end digital solutions. At PYR, I combined product thinking with creative execution, running everything from audience research and competitive analysis to scalable content pipelines and KPI-driven growth strategies.
The studio isn’t just a creative outlet, it operates like a product lab. Every engagement starts with discovery, moves through planning and testing, and ends with measurable outcomes. By building PYR, I gained experience launching a collaborative space that bridges culture, creativity, and data-driven strategy.